Male red deer have a distinctive “roar”-like-sound (not to be confused with actual roars made by lions, panthers and the like) during the rut. The male deer roars to keep his harem of females together. The females are initially attracted to those males that both roar most often and have the loudest roar call.
Males also use the roar call when competing with other males for females during the rut, and along with other forms of posturing and antler fights, is a method used by the males to establish dominance. Roaring is most common during the early dawn and late evening.